With mass market advertising, audiences are so broad and their needs are so varied that marketers either have to develop less effective one-size-fits all ads to reach all of their readers, or develop multiple campaigns to reach several different audiences. This is less of a problem in association advertising because the audience and the community are typically the same with a shared interest. This alone can save your clients ad production costs which can be pretty substantial. Is this right information about b2b advertising examples? I didn't get the right solution.
Any help will be appreciated.