Celebrate and spread the word by combining a product release with co-marketing campaigns. The companies can work together to develop a robust advertising campaign neither could afford on their own, or each partner can shoulder the responsibilities its operations are best suited to handle. For instance, for the release of Toy Story 3, Disney worked with both Dolby Laboratories and RealD, promoting new technologies to theaters alongside the highly anticipated film. Is this right information about B2B Advertising Campaign? I have gone through many related sources and also searched on the internet but didn't get the right solution.
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