Whereas in the past Nike signed and paid the best athletes in their sports — Michael Jordan, Tiger Woods, Andre Agassi, Bo Jackson, Serena Williams — now the company is signing a former athlete who is infamous for his politics.In so doing Nike has made the decision to forswear athletic dominance Nike Dunk Sky High Womens and Nike Air Odyssey Womens instead www.josielloyd.co.uk embrace politics as its new selling point. Nike, the same company dealing with a discrimination lawsuit, is now the latest company to get woke.That's despite the fact that we've already seen that mixing politics and sports has had disastrous impacts for ESPN and NFL. Get woke and go broke, indeed. Now Nike wants a bite at the social justice warrior apple. Wall Street agrees this marketing decision is bad for business, as Nike's share took a dip in the stock market open this morning.And to what end?Does Nike really believe that every moment of every American's life must now be spent weighing politics? I don't want to enter a sports apparel store and have to pick a shoe brand for myself or my three young sons because of a company's politics. As a political moderate who voted for Gary Johnson in 2016, I don't want to have Nike Air Max 97 Womens to Nike Air Max TN Donne place Nike Air Max Vision Womens every Nike Air Max 270 Womens company into Republican or Democratic buckets, and decide what to buy while analyzing these factors.
But that's what Nike's decision has forced me to do. And as a result, I have bought my last Nike products for me and my boys.Nike may not miss the several hundred dollars a year my family spends on athletic apparel and shoes — and they may even feel like they'll make it up off other more woke purchasers — but I'm not going to support a company putting millions of dollars into Colin Kaepernick's pockets. I'm not going to support a sports company that puts politics above sports. You can say this is petty of me, but I believe the best way I — and any other consumer — can respond to corporate speech I disagree with is by not purchasing that company's products any longer. I'm not going to march in the streets, burn Nike Nike Air Max 90 Womens Nike Air Max 90 Damen apparel Nike Air Presto Herren I already www.andrewjoslin.co.uk own or spend hours advocating on social media for others to join my decision, I'm just going to do something simple: buy other brands like UnderArmour, Reebok, Adidas for my boys and myself.Evidently, I have an antiquated notion: I think every American company should try to serve every consumer regardless of that person's race, gender, ethnicity, religion, sexuality or political persuasion.
What I love about sports is when your team scores you high five the fans around you rooting for the same team, regardless of what differences you might otherwise have outside the stadium or arena. Sports is a uniting force, not a divisive one — the place where all Americans come together on fields and courts united in equality. Sports represents the best of America, the ultimate meritocracy. The winner is the best man or Nike Roshe Run Womens woman, Nike Air Pegasus 89 Damen Nike Air Max 2017 Womens not the loudest protester.As I write in my upcoming book, Michael Jordan was right when he reportedly said: "Republicans buy sneakers, too." Jordan understood it was his sporting excellence that united the country, not his opinion on Roe v. Wade, gay marriage or guns. Once upon a time, Nike knew this too. Now, unfortunately, Nike has made the decision that politics matters more than sports. And in so doing, they have lost a long-time customer, a kid who used to save up all his money for the latest Air Jordans, potentially forever.